Durable

Durable builds a website from a short description of your business and then keeps working on it. Its pricing page promises a site ready to go online in 30 seconds on the free plan, and the paid plans add a professional website with hosting, custom forms, analytics, advanced SEO, a built-in CRM and unlimited online booking synced to your calendar.

It sits at the "quick first draft" end of the AI website builders group. Like the others, the first draft needs editing before it is yours.

The pricing page we checked on November 1, 2026 lists Free at $0, Launch at $25 a month and Grow at $49 a month. The feature table beneath it lists $22 and $41, which matches the page's "Save 15%" yearly option, so treat $25 and $49 as the monthly price. We have not verified a separate renewal price.

AI credits are the other limit: 300 in total on Free, 1,000 a month on Launch and 5,000 a month on Grow. Grow also adds unlimited team members, a one-to-one onboarding call, a $40 domain credit and whole-site translation. Launch includes a free custom domain (up to $20 value); Durable's FAQ says custom domains are free with every subscription.

Launch adds AI agents that, per the page, publish traffic-driving blogs, collect more reviews, research competitors and answer business questions, and it captures and replies to leads automatically. It also lists advanced SEO and GEO and local directory listings. The CRM holds up to 10 customers on Free and unlimited on paid plans.

That bundle is aimed at a local or service business that wants to be found and booked, rather than a design-led portfolio. For that kind of site, Squarespace and Framer give more visual control.

Durable's own FAQ says it is not designed specifically to support e-commerce businesses, although some clients have launched stores on it. We could not verify an export option, so assume the site lives on Durable. If you need a store, look at Wix, Squarespace or Hostinger; if you need an app with logins, look at Lovable.