Webflow updated its pricing in May 2026, consolidating the old CMS and Business site plans into a single Premium tier at $25 per month billed annually. The free Starter plan still exists — two static pages on a webflow.io subdomain — and a Basic tier at $15 per month covers static sites without a CMS. Premium at $25 per month is the first tier that includes the CMS.
What most pricing guides do not explain: Webflow bills you for two separate things. A site plan covers hosting and publishing a specific website. A workspace plan covers the design environment where you build. A freelancer managing client sites typically pays $25 per month for the Premium site plan and $16 per month for the Freelancer workspace — $41 total before add-ons. Webflow shows both charges separately on its pricing page.
Site plans: what you pay to publish
The site plan is the hosting side. It determines bandwidth, CMS capacity, ecommerce features, and whether your site gets a custom domain.
**Starter (free)** — two static pages on a webflow.io subdomain, 50 CMS items, 1 GB bandwidth, and 50 form submissions per month. Useful for testing the editor. Not suitable for a production site — the subdomain and two-page limit rule it out for any business use.
**Basic ($15/month annual, $25/month monthly)** — custom domain, 300 static pages, 10 GB bandwidth, and unlimited form submissions. No CMS. Suited to genuinely static sites: marketing pages, portfolio splash pages, event sites without blog content. If you need a blog, pricing page, or any dynamic content, you need Premium.
**Premium ($25/month annual, $39/month monthly)** — the new plan introduced in May 2026 that replaces the old CMS plan ($23/month) and Business plan ($49/month) with a single tier. It includes 20,000 CMS items, 40 collections, code components, site search, and bandwidth from 50 GB up to 2.5 TB. Most agency sites and marketing blogs previously on the $49/month Business plan now pay $25/month on Premium — a genuine price reduction.
**Ecommerce** — three tiers: Standard at $29/month (500 products, 2% transaction fee), Plus at $74/month (5,000 products, 0% fee), and Advanced at $212/month (15,000 products, 0% fee). The 2% transaction fee on Standard matters: a store doing $5,000 per month in sales pays $100 in fees on top of the $29 plan cost. The Plus plan at $74/month eliminates that fee entirely and pays for itself at around $3,500 in monthly sales.
**Team ($2,500/month, annual contract)** — a platform tier launched in May 2026 for agencies and larger marketing organizations. It bundles 10 seats, Webflow Localize for two locales, AEO agents, and publishing workflow controls. Requires a signed annual contract and is not available on a month-to-month basis.
| Plan | Annual price | Monthly price | CMS items | Best for |
|---|---|---|---|---|
| Starter | Free | Free | 50 | Testing the editor |
| Basic | $15/mo | $25/mo | None | Static marketing sites |
| Premium | $25/mo | $39/mo | 20,000 | CMS-driven blogs and portfolio sites |
| Ecommerce Standard | $29/mo | $42/mo | — | Small stores under $3,500/mo in sales |
| Ecommerce Plus | $74/mo | — | — | Growing stores, 0% transaction fee |
| Team | $2,500/mo | Annual only | 20,000 | Large organizations with 10+ seats |
Workspace plans: the second bill most guides skip
A Webflow workspace is the account where you build and manage sites. The workspace plan governs the design environment — how many staging sites you can open at once, whether you can export code, how many AI credits you get, and what collaboration tools are available.
The free **Starter workspace** gives you one full seat, two staging sites with a two-page limit, and 200 AI credits per month. For a solo designer publishing one or two sites, this may be enough — the Starter workspace lets you manage any number of paid, published sites at no extra cost.
**Core ($19/month annual)** — 10 staging sites with up to 300 pages each, 300 AI credits, custom code access, and code export. Code export is the feature that justifies the upgrade for most designers: you can download clean HTML, CSS, and JavaScript, which means you own your code and are not permanently tied to Webflow hosting.
**Growth ($49/month annual)** — unlimited staging sites, 400 AI credits, site password protection, 301 redirects, site-specific access controls, and publishing permissions. For a team of two to four designers working across multiple client projects simultaneously, Growth is the practical tier.
For service providers, Webflow offers two dedicated plans: **Freelancer ($16/month annual)** includes free guest access in client workspaces, 10 staging sites, and 300 AI credits. **Agency ($35/month annual)** adds unlimited staging sites, three free client seats per site, and unlimited Shared Libraries. If you charge clients through Webflow, the Freelancer plan at $16/month costs less than Core at $19/month and includes billing features Core does not.
What Webflow actually costs when you add both bills together
The real monthly number is site plan plus workspace plan. Here are the combinations that come up most often.
**Solo designer, one portfolio site with CMS**: Premium site ($25) + Starter workspace (free) = $25/month. This works as long as you only need one seat and basic staging.
**Freelancer managing client sites**: Premium site ($25) + Freelancer workspace ($16) = $41/month. The workspace plan covers all your client sites — you do not pay per additional published site beyond the hosting plan for each.
**Small agency managing five client sites**: Five Premium sites ($125) + Agency workspace ($35) = $160/month. The workspace plan price does not scale with site count, which is where Webflow's pricing model genuinely favors agencies over solo users.
**E-commerce store at moderate volume**: Ecommerce Standard at $29/month carries a 2% transaction fee. On $5,000/month in sales, that is $100 in fees, making the effective cost $129/month. Ecommerce Plus at $74/month removes the fee entirely. The math favors Plus above roughly $3,500 in monthly revenue.
For a single-site setup where you do not need code export or multi-site management, Framer bundles site hosting and the design tool into one plan from $5/month. Webflow's minimum useful paid combination runs around $40/month. Framer costs less for one site; Webflow's pricing structure favors agencies managing many sites off a single workspace.
What changed in the May 2026 pricing update
Webflow restructured its plans on May 13, 2026. The main change: the CMS plan at $23/month and the Business plan at $49/month were merged into a single Premium plan at $25/month (billed annually). Anyone previously on the Business plan at $49/month sees a $24/month reduction at renewal on the same or better feature set — 20,000 CMS items are now included where before you paid extra for add-ons above certain thresholds.
A Team platform plan launched at $2,500/month for larger organizations, requiring an annual contract. The gap between Premium at $39/month (monthly billing) and Team at $2,500/month is large — no middle tier exists for a 5–15 person design team that needs collaboration features beyond what the Growth workspace provides.
AI credits were added to all workspace plans starting May 13. The Starter workspace gets 200 credits per month; Core gets 300; Growth and Agency get 400. Webflow has not published a per-operation credit breakdown for its AI features.
Legacy plans are not immediately affected. CMS and Business plan holders keep their pricing until the first renewal on or after June 29, 2026. Freelancer and Agency workspace holders, and sites on legacy pricing, transition to the new structure on November 16, 2026. The full timeline is documented in the Webflow pricing update announcement.
When Webflow is not worth the cost
Do not pay for Webflow if you need a website live in under a week and have no design background. The editor requires 20–40 hours before most new users feel comfortable. That investment makes sense for a designer building dozens of sites; it does not make sense for a small business owner launching one service page. Squarespace produces a competent site in two to four hours for someone with no prior experience.
Do not use Webflow's Ecommerce plan for a standard product store where you are selling off-the-shelf items and need to move quickly. The 2% transaction fee on the Standard tier and the platform's design-first complexity are harder to justify than Shopify, which starts at $29/month on its own payment processor with no transaction fee and more native commerce tooling built in.
Do not upgrade to the Growth workspace at $49/month unless unlimited staging sites or per-site publishing permissions are an active bottleneck. The Core plan at $19/month handles 10 staging sites — enough for most individual freelancers. Paying for features you never open is the most common mistake on this platform.
If your goal is a web application — user authentication, a real database, custom logic — Webflow is not the right tool. It is built for marketing sites and CMS-driven content. Lovable or a proper full-stack framework will handle application logic that Webflow's architecture does not support.
Webflow vs Framer, Squarespace, and when to switch
**Framer** is the closest design-first alternative. Plans start at $5/month for a basic site or $15/month for CMS, and hosting is bundled — there is no separate workspace bill. The learning curve is shorter than Webflow's, and the design interface is more intuitive for teams coming from Figma. The tradeoff: fewer integrations, a less mature CMS, and a smaller template marketplace. For a single portfolio or small marketing site, Framer is usually cheaper and faster to get live. For an agency building a design system across many client sites with shared libraries and consistent components, Webflow's ecosystem runs deeper. The Webflow vs Framer comparison covers the technical differences in detail.
**Squarespace** costs $25/month at entry with no free plan, bundles hosting, and requires no design training. It is faster to launch and easier to hand off to a non-technical team member. The constraint is layout control: you cannot go beyond Squarespace's template structure without hitting hard limits. For a local business or creator who needs a clean site live by the end of the week, Squarespace is a better fit than Webflow at a similar price. Our Webflow vs Squarespace breakdown covers the decision by use case.
**WordPress** starts cheaper — hosting under $5/month, software free — but requires managing plugins, updates, and security independently. Webflow handles all of that and outputs cleaner code with no plugin overhead. The right call depends on how much you value a managed stack versus total control of your infrastructure.
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Free plan (2 pages, webflow.io subdomain). Basic at $14/month. CMS at $29/month. Business at $49/month.
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July 19, 2026