Quick answer
HeyGen has five plans in 2026: Free at $0, Creator at $29/month ($24/month on annual billing), Pro at $49/month, Business at $149/month plus $20 per additional seat, and Enterprise at custom pricing. For most solo creators making marketing videos or product explainers, the choice is between Creator and Pro.
The free plan includes three videos per month capped at one minute each — enough to test the avatar technology, not enough to finish a real piece of content. This breakdown covers what each plan actually includes, how the credit system works in practice, and who should skip HeyGen entirely.
All five plans side by side
HeyGen restructured its pricing in 2025, adding a Pro tier between Creator and Business for solo power users who need 4K output without a team subscription. Credits replaced the older per-minute pricing model — they now govern how much premium Avatar IV or V video you can generate per month.
One detail the pricing page understates: Avatar III, the previous-generation model, is still available on all paid plans and does not consume premium credits at the same rate as Avatar IV. Creators who do not need HeyGen's highest-quality presenter avatar can generate substantially more content on lower plans than the headline credit numbers suggest.
Full plan details are at heygen.com/pricing.
| Plan | Price | Credits/mo | Export |
|---|---|---|---|
| Free | $0 | N/A | 1080p (watermark) |
| Creator | $29/mo ($24 annual) | 600 | 1080p |
| Pro | $49/mo | 1,000 | 4K |
| Business | $149/mo + $20/seat | 1,500 | 4K |
| Enterprise | Custom | Flexible | Custom |
How HeyGen credits work — and where they disappear fast
Credits in HeyGen are not interchangeable minutes of video. Different content types burn through them at very different rates:
- **Avatar IV:** 16 credits per minute with a Photo Look, 31 with a Video Look - **Avatar V:** 48 credits per minute — HeyGen's newest presenter model - **Video translation:** 6 credits per minute with lip-sync (Speed mode), 10 in Precision mode, 4 without lip-sync
On the Creator plan (600 credits), about 19 minutes of Avatar IV Video Look exhausts the monthly allocation — roughly one 10-minute video plus a couple of short clips. For a weekly publishing schedule, that works out to one short Avatar IV piece per week with little left over for retakes.
The translation workflow is more efficient. At 6 credits per minute in Speed mode, 600 credits covers about 100 minutes of lip-synced translation — useful for teams localizing existing content rather than generating new video from scratch. HeyGen supports 175 languages on Creator and above.
When credits run out, Pro lets you raise your monthly credits at any time, and Business users can buy one-time credit packs or turn on auto-reload; HeyGen's help center lists Business extra credits at $0.05 each, about $1.55 per minute of Avatar IV Video Look — an expensive overage if you regularly exceed your allocation. On monthly billing, unused credits roll over for one more month; on annual billing they accumulate until renewal.
Creator vs Pro: the main decision for solo creators
The difference between Creator ($29/month) and Pro ($49/month) comes down to two things: export resolution and credit volume.
Creator exports at 1080p. Pro exports at 4K. For video published on YouTube or LinkedIn where resolution is visible in the full-size player, that difference is real. For internal training content or social media clips where platforms compress uploads anyway, the gap narrows considerably.
Credit-wise: Creator gets 600 per month and Pro gets 1,000. At Avatar IV Video Look rates (31 credits per minute), that is about 19 minutes versus 32 minutes of premium video per month, so the $20/month difference buys roughly 13 more minutes.
Pro also adds the ability to edit translated scripts. Creator locks you into straight translation output without manual adjustments. If you localize content regularly and need to tweak phrasing in the target language, that capability is worth the upgrade.
If you publish one or two videos per week and 1080p resolution works for your distribution channels, Creator at $24/month on annual billing is the practical choice. If you need 4K output or consistently generate more than about 19 minutes of Avatar IV video per month, Pro is the right upgrade.
Who actually needs the Business plan
Business at $149/month plus $20 per additional seat is a team plan. The features locked to Business make the intended use case clear:
- **SCORM Export** — for LMS-integrated training delivery - **Interactive Video** — clickable choices and branching scenarios within video - **SAML/SSO** — centralized enterprise authentication - **5 Custom Digital Twins** — versus 1 on Creator and Pro - **60-minute video duration** — versus 30 minutes on lower tiers - **1,500 credits/month** shared across the workspace
For a solo creator, none of those features are relevant. The per-seat cost structure also works against individual use: a one-person Business account costs $149/month versus $49/month for Pro — a $100/month premium for collaboration features with no collaborators.
Business makes sense for learning and development teams producing LMS-delivered training modules, marketing teams sharing a workspace with more than two people, and organizations that require SSO for IT compliance. For a side-by-side comparison of HeyGen against the main competing platform in this category, see the HeyGen vs Synthesia comparison.
Who should not pay for HeyGen
Do not pay for HeyGen if your primary need is voice or audio content. HeyGen is an avatar video tool — the value is the on-screen presenter. For audio-only production or podcast post-production, dedicated tools deliver better results at lower cost.
Do not upgrade past Creator if 1080p resolution works for your use case. Most video platforms compress uploaded content, and the perceived quality difference between HeyGen's 1080p and 4K output is smaller on social media than it looks in a spec sheet.
Do not choose HeyGen if you need a timeline-based video editor. HeyGen generates presenter video from a script and an avatar selection — you cannot cut footage, mix multi-camera angles, or add complex B-roll timelines. For editing-heavy video workflows, see our Synthesia alternatives roundup covering tools like Descript and Runway that handle those use cases more effectively.
HeyGen rates 4.8 out of 5 on G2 from over 1,800 reviews. The consistent positive feedback covers avatar quality and the translation workflow. The consistent criticism is credit system opacity — users regularly underestimate how quickly Avatar IV content burns through monthly allocations before they commit to a plan.
The short version
For most solo creators, Creator at $24/month on annual billing is the right choice. It covers a regular weekly publishing schedule in 1080p with 600 monthly credits, voice cloning, and 175+ language support — without paying for team collaboration features that do not apply to individual workflows.
If you need 4K output or regularly generate more than about 19 minutes of Avatar IV video per month, upgrade to Pro at $49/month. The $20/month difference buys roughly 13 more minutes of premium video per cycle and unlocks 4K export and translation script editing.
Business is a team plan. Paying for it as a solo creator means spending $100/month more than Pro for SCORM export, SSO, and multi-seat features that serve none of your workflows.
For how HeyGen stacks up against Synthesia on avatar quality and team features, see the HeyGen vs Synthesia comparison. For the generative video approach that skips the avatar workflow entirely, the Runway vs HeyGen breakdown covers the tradeoffs. Full and current pricing is at heygen.com/pricing.
Ready to try HeyGen?
Free plan (3 videos/month, 1 min each). Creator at $29/month ($24 billed yearly). Pro from $49/month. Business at $149/month + $20/seat.
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